The Pinkfong Company and Traveloka Team Up for 2024 Vacation Campaign to Bring Fun of Baby Shark to Travellers in Indonesia

- "Let's travel the world with Traveloka and Baby Shark" is set to captivate travel enthusiasts and Pinkfong and Baby Shark fans in Indonesia with Baby Shark-themed promotions and activities

[Seoul - May 7, 2024] The Pinkfong Company, the global entertainment company behind the cultural icon Baby Shark, announced today that the company is teaming up with Traveloka, Southeast Asia's leading travel platform, for the 2024 summer vacation campaign "Let's travel the world with Traveloka and Baby Shark." The partnership includes a range of Baby Shark-themed promotional activities including special collaboration content, souvenirs, and shows that will bring joy and excitement to families in Indonesia during the vacation season.

"We are thrilled to team up with Traveloka to bring the excitement to vacation season in Indonesia with this vacation campaign," said Gemma Joo, Chief Business Officer at The Pinkfong Company. “Pinkfong and Baby Shark have captured the hearts of children and families around the world, and we believe this collaboration will bring immense joy and happiness to our fans in Indonesia as they embark on their adventures.”

"School holidays are special for families, and Traveloka commits to be our consumers’ reliable companion in making memories, especially family,” said Iko Putera, CEO of Transport, Traveloka. “Traveloka presents offers for families to find inspiration and plan unforgettable trips. Traveloka’s collaboration with The Pinkfong Company fulfills the need for quality family time during the school break. With this collaboration, consumers can plan exciting trips thanks to special offers and exclusive attractions with Pinkfong and Baby Shark, creating an unforgettable family vacation.”

As part of the partnership, Pinkfong and Baby Shark will make their grand debut at Soekarno-Hatta International Airport, the largest airport in Indonesia. The iconic characters will greet travelers of all ages through engaging displays and interactive installations, creating unforgettable moments as they embark on their exciting vacations.

In addition to debuting at Indonesian airports, The Pinkfong Company and Traveloka will release branded videos on their respective social media channels and nationwide linear channels in Indonesia. These videos will showcase the characters exploring various travel destinations and experiencing the ease and convenience of booking through Traveloka.

To further enhance the consumer experience, Traveloka also presents thousands of exclusive "Let's Travel The World with Traveloka and Baby Shark" special gift surprises in the form of sticker books, 3D puzzles, and Daddy Shark keyrings. Families with children under 10 years old can get this special limited edition souvenir by simply booking products at selected Traveloka partners such as Hotels, Xperience tickets and Flight tickets for the travel period from June 22, 2024 to July 7, 2024, terms and conditions and conditions applied.

To further engage with customers, Traveloka will also host the Pinkfong Shows in cities across Indonesia, so children and families can meet the beloved Baby Shark family in person.

The "Let's travel the world with Traveloka and Baby Shark" campaign will run from May 1, 2024, to July 31, 2024. For more information and updates, please visit the official websites of The Pinkfong Company and Traveloka.