The First Baby Shark-Themed Cake Collection Arrives at TOUS les JOURS

- In a partnership between The Pinkfong Company and TOUS les JOURS, a nationwide rollout of the exclusive Baby Shark Cake Collection is set to sweeten every celebration beginning April 11, 2024.

Seoul, South Korea (April 8, 2024) – The Pinkfong Company, the global entertainment company behind the cultural phenomenon Baby Shark, announced today an exciting collaboration with TOUS les JOURS, the renowned bakery café chain offering more than 300 artisan pastries, gourmet cakes, and desserts baked in-store daily, to introduce the first Baby Shark-themed Cake Collection in the U.S. Starting April 11, Baby Shark fans and cake lovers will be able to enjoy a delightful selection of cakes featuring the globally-beloved characters from the most-viewed video in YouTube history, at participating locations nationwide.

The Baby Shark Cake Collection features two compelling designs: the Happy Birthday Baby Shark Cake and the Strawberry Dream World Cake. The Happy Birthday Baby Shark Cake is a classic chocolate buttercream cake with a smooth chocolate coating, adorned with 3D shark figurines and an interactive Baby Shark that plays the catchy "Baby Shark" tune. This cake is perfect for any celebration or special occasion with a fun, underwater twist.

Additionally, for those with a love for all things pink, the Strawberry Dream World Cake is a dream come true. Launching June 1, this strawberry-flavored buttercream cake is filled with a berry jam and adorned with the adorable Pinkfong and Ninimo figurines, rainbows, and sparkling heart garlands on top of the cake. The Strawberry Dream World Cake is a delightful creation that will capture the imagination of children and the young at heart while captivating cake lovers.

"We are thrilled to partner with TOUS les JOURS to bring the excitement of Baby Shark to tables across the nation," said Greta Hartmann, Director of Licensing & Partnerships for Pinkfong USA. “Collaborating with TOUS les JOURS aligns perfectly with our mission to create fun, engaging experiences that connect with families and fans. We hope this exclusive line will add a splash of joy to every special occasion and celebration.”

The Baby Shark Cake Collection will be available at  TOUS les JOURS bakery across the U.S. starting April 11. Guests can visit the official TOUS les JOURS website to find the nearest location and learn more about the collection.

As part of its global licensing strategy, The Pinkfong Company is extending its partnership with TOUS les JOURS beyond the United States, with plans to expand the collaboration to Mongolia later this year.