Baby Shark and Bebefinn Join the 2024 White House Easter Egg Roll

Seoul, April 2, 2024 - The Pinkfong Company, the global entertainment company behind the global phenomenon Baby Shark, is delighted to announce that the Baby Shark family and Bebefinn joined the 2024 White House Easter Egg Roll, a tradition dating back to 1878. The event, which took place on the South Lawn and Ellipse of the White House, is a time-honored tradition of rolling and hunting eggs that brings together children and families from across the nation.

Along with the world-renowned characters Baby Shark, Mommy Shark, Daddy Shark, and Pinkfong’s latest hit Bebefinn, greeted thousands of children and families, creating unforgettable memories for attendees of all ages.

"We are truly honored to be a part of the 2024 White House Easter Egg Roll. Bringing joy to children and families is at the core of what we do at The Pinkfong Company, and being invited to this historic event with our beloved characters, Baby Shark and Bebefinn, was an incredible opportunity to do that," said Bin Jeong, CEO of Pinkfong USA. "We look forward to continuing to spread positivity through our engaging content."

The Pinkfong Company has connected children and families around the world through its array of family-friendly songs and stories. In addition to recording a 20-week streak on the Billboard Hot 100 and receiving RIAA Diamond certification (11x Platinum), Baby Shark has captivated the fans worldwide with its own TV animated series and feature film on Nickelodeon, a global licensing program, live tours throughout the world, and more.

Following in Baby Shark's footsteps, Pinkfong's latest hit 3D animated series Bebefinn has become a breakout sensation, reaching Netflix's Today's Top 10 Kids in 21 countries worldwide in 2023. The Bebefinn phenomenon continues to grow as Bebefinn's spin-off series, Bebefinn Playtime, debuted at #1 in 9 countries and in the top 10 in 14 countries on the same chart.