Pinkfong Names Medialink as the Licensing Agent for Its Newest Hit Bebefinn in Indonesia and Philippines

- Following its flagship franchise Baby Shark, Pinkfong expands Bebefinn’s licensing program with Medialink

The Pinkfong Company, the global entertainment company behind Baby Shark, announced today that it has appointed Medialink as its licensing agent for the company's latest hit animated series "Bebefinn" in Indonesia and the Philippines. This marks Bebefinn's first foray into the world of global licensing, targeting its engaged fan base in Southeast Asia.

Bebefinn is the latest addition to Pinkfong's licensing programs managed by Medialink, following the company's iconic Pinkfong and Baby Shark franchises. Through the partnership, Medialink will manage the brand licensing of Bebefinn's consumer products and interactive experiences, build relationships with local partners and create opportunities for marketing activations of the IP in the respective markets. 

This announcement comes on the heels of Bebefinn's expansive growth on global streaming services over the past year. Since its debut in April 2022, Bebefinn has quickly gained tremendous popularity, reaching 10 million subscribers, 3 billion views and 210 million watch hours on YouTube in 14 months and making the Top 10 Kids on Netlfix today in 12 countries. Bebefinn is also available on Amazon Prime Video, FPT Play and Vidio.com in Indonesia, and the Philippines.

“Partnership with Medialink has helped us in bringing our beloved Pinkfong and Baby Shark to delight fans with exceptional products and entertaining experiences. We are excited to extend our partnership with Medialink to grow Bebefinn into a global brand and expand engagement and touch points,” said Gemma Joo, Chief Business Officer of The Pinkfong Company. “As Bebefinn quickly gains a global fan base, we will expand our reach beyond content by introducing merchandise, live shows, and more.”

Bebefinn is a 3D animated series about the daily lives of a close-knit family of three siblings and their parents. With its engaging visuals, catchy songs, and relatable stories, the sing-along series has captivated kids and families around the world.